Trademark FAQ’s

What is a Trademark?

A Trademark is an identifier of source and a guarantee of uniform quality. Your Trademark is the brand name consumers use to identify your goods and services. It sets you apart from your competition.

Why should I register my Trademark?

You should register your Trademark with the United States Patent and Trademark Office so you have formal legal protection for your mark. And, your registration gives formal notice to everyone that you have rights in your brand name.

Why is a Trademark search necessary before adopting a new name or filing a Trademark application?

The reason to conduct a search is twofold: To make sure that you are not infringing on another party’s prior Trademark rights; and to make sure that the Trademark you’ve chosen is clear to register.

How long does it take to file my Trademark?

Your new Trademark application will be filed within a few days after our consultation. Depending on when you begin your use of the Trademark, registration can take as little as 8 months.  In the meantime, you can use your Trademark while the application is pending.

How long does a Trademark last?

Forever, as long as you continue to use the Trademark. There are filings and renewal payments required on the 6th and 10th anniversary of your registration date, and then every ten years thereafter.

What is the difference between a Trademark and a Copyright?

A Trademark is your brand name – a source identifier for your products and services.  Copyright protection is available for literary works, artistic works, software, movies, music and more.